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  3. Managing Products: Attributes and filters

Managing Products: Attributes and filters

This tab allows you to add attributes; data that gives Buyers more information about products for them to filter their stocking choices. It gives you, the Supplier, a much broader range of descriptions to show off your Unique Selling Points (USPs).

Attributes are split into attribute Headings, such as Milk, and Attribute Terms, such as Cows Milk.

Delishops offers you the opportunity to add more detail within the following Attribute Headings:

  • Age verification
  • Allergens
  • Available for Own Label
  • Awards
  • Business Ethics and Methods
  • Cheese Properties
  • Country of Origin
  • FreeFrom
  • Lifestyle
  • Meat
  • Milk
  • Mode of Service
  • Not in Supermarkets
  • Occasions
  • Protected Food Names
  • Standards and Certifications
  • Storage
  • Stockists
  • Wholesalers.

Delishops is constantly growing this list and giving you more options to show the uniqueness of your comapny and range. If you have something to say about your products, and these filters and attributes don’t say it, get in touch with the Delishops team.

How to use Attributes

The tab is split into an “Add” box at the top, and a list of the most common attributes pre-loaded below.

For Attributes in the pre-loaded list, click one that applies to your product and the attribute will expand to show a text box. Click onto the text box and the available options will appear.

For an Attribute not in the pre-loaded list, click the “Custom product attribute” box, and a full list of available attributes will drop down. Select the one you want and it will appear in your list. Configure it as above.

New Attributes Headings

Too many headings and Buyers lose their way, so we try to keep the number of headings down. However, if you have a heading you think would add value, you can contact the Delishops Team and we will look at your request.

New Attribute Terms

New Attribute Terms are being added all the time. Delishops adds most Attributes suggested by Suppliers, so go ahead and send us your ideas. For some Attribute Headings, for example Not in Supermarkets, the list is specific and closed. For others, such as Business Ethics and Methods, we are open to any true and relevant suggestions.

It is essential that any new Attribute Term is:

  • Clearly definable
  • Not covered by other filters
  • Not exclusive to any one business
  • Is consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Adding Attributes into Upload Spreadsheets

When adding attributes into upload spreadsheets the attributes must be shown in the spreadsheet cell as the whole descriptor of an attribute. If there is more than one attribute then the attributes need to be separated by a comma “,” and a space ” “, giving a “, ” between each attribute.

If a comma/space is not between each attribute or the attribute is misspelled the Delishops upload tool will make an error. The Delishops team will do their best to check, but please only use attributes prescribed by Delishops.

Attributes

Age Verification

OPTIONS: Alcohol age required, Knife age required

Importance: This Attribute is relevant for B2C sales only and for knives and alcohol only.

What this attribute achieves: For alcohol and knives the B2C customer needs to confirm they are over 18 to buy this product.

Notes to options: Options only as shown; Delishops will not add to this list of Attribute Terms if requested.

Allergens

OPTIONS: Celery, Crustaceans, Egg, Fish, Gluten Cereal, Lupin, Milk, Molluscs, Mustard, Nuts, Peanuts, Sesame Seeds, Soya, Sulphites

Importance: This Attribute is relevant for B2B and B2C food sales only.

What this attribute achieves: This Attribute correlates to the 14 allergens specified by the Food Standards Agency. The 14 allergens are required by law to be shown on most packaging.

Suggesting new options: Not Allowed

Available for Own Label

OPTIONS: No, Yes: large orders only, Yes: small and large orders

Importance: This Attribute is relevant for B2B sales only.

What this attribute achieves: It is of growing importance as Retailers look to brand goods with their own label. It allows Retailers to look for products they can brand with their own logo either in small batches or large batches only.

Suggesting new options: Not Allowed

Awards

OPTIONS: British Charcuterie Awards Bronze 2018, British Charcuterie Awards Gold 2018, British Charcuterie Awards Silver 2018, DPA, Great Taste Awards 1*, Great Taste Awards 2*, Great Taste Awards 3*, Ludlow Best New Product 2018 Gold, Ludlow Best New Product 2018 Silver, SIP Awards San Francisco Double Gold, SIP Awards San Francisco Silver, Taste of the West Gold, Taste of the West Silver.

Importance: This Attribute is important for B2B and B2C sales.

What this attribute achieves: Awards are important to social proof with some awards schemes being central to drawing Buyers’ attention to both products and suppliers. We highly recommend you put in any awards your products receive.

Please note that many awards schemes only allow a limited time use of their logos – up to two years is common – and it is essential for fair trading that the product is the exact product as near as can be reasonably demanded as the product that was judged.

If you have won awards, we recommend you put the awards logo amongst your product’s pictures as well.

Suggesting new options: Allowed. Delishops encourages all awards to be declared so we can publish your successes.

Notes to options: We can expand the Attribute on Terms request. For your suggestions, please ensure:

  • Any awards are valid
  • You may include supplier awards as well as product awards
  • Please use the format implied by other awards schemes
  • Please include the YEAR the award was made in your award description.

COMING SOON: Delishops is working with awards bodies to promote their activities and their winners by giving them a Delishops platform app. If you are involved in an Awards body and would like to know more, contact the Delishops team and ask for Charlie.

Business Ethics and Methods

OPTIONS: 100% recyclable in most areas, Charity, Co-operative, Contribution to charity, Distilled on site, Home grown ingredients, Line caught, Social or Not-for-profit business

Importance: Valuable

What this attribute achieves: You can show the USP of your business or product here.  Today consumer wants are highly motivated by business ethics and authenticity. This space allows you to show where you compete.

Suggesting new options: Allowed.

Notes to options: You can select multiple options. 

You can request any additional ethic or working practice. Delishops will only add a term where we can be sure that your proposal:

  • Can be clearly demonstrated as true for products to which they are applied
  • Are not covered by other filters
  • Is not one-business specific
  • Is consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Cheese Properties

OPTIONS: Pasteurised cheese, Raw milk/unpasteurised cheese, Thermised cheese, Traditional Rennet cheese, Vegetarian Rennet cheese

Importance: This Attribute is of high importance to cheeses.

What this attribute achieves: The Buyer needs to know the characteristics of your cheese both for themselves and their customers. It also gives the Buyer a reference source for training their team.

Notes to options: We can expand the Attribute terms on request. For your suggestions, please ensure new terms are:

  • Clearly definable
  • Can be demonstrated as true for products to which they are applied
  • Not covered by other filters
  • Not exclusive to any one business
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Country of Origin

OPTIONS: Any Country. Many are pre-loaded, however, if your country of origin is not please enter it.

Importance: High

What this attribute achieves: The Buyer needs to know where the product is from, plus when selecting into a range it allows a focus on either origin, or diversity of origin.

Suggesting new options: Allowed.

Notes to options: There are several countries that are made up of regions that are countries to some but not to others. Please look at it from a BUYERS perspective. For instance:

  • This descriptor should be applied to where the product is MADE, not where the recipe or ingredients are from
  • Nearly every Welsh, Scottish or Northern Ireland product is described as from Wales, Scotland or Northern Ireland. However, many English products are described as from the United Kingdom. In that context United Kingdom should be avoided, and the constituent countries used instead
  • Basque Country from a UK perspective will be seen by many buyers as Spanish, while many Basque people do not see themselves as Spanish. It is expected that Buyers will search on Spain in this instance, and may miss products described as Basque.

COMING SOON: we will be able to offer regions as sub-terms of countries for greater source awareness.

FreeFrom and Health Choices

OPTIONS: Artificial colouring-free, Artificial flavouring-free, Artificial sweetener-free, Dairy-free, Egg Free, Gluten Free, High Fibre, High Protein, Lactose-free, Low Carbohydrate, Low Fat, Milk-free, No added sugar, Nut Free, Raw Milk Free, Refined Sugar Free, Soya Free, Sugar Free, Wheat Free

Importance: High

What this attribute achieves: FreeFrom is a growing market segment, and as a search tool is more valuable than for instance allergens as the Buyer wants to know products without allergens, not with allergens.

Delishops will also be launching campaigns to promote special interest products, and showing which products are “FreeFrom” allows us to promote you better.

Notes to options: There are a near infinite variety of free-, high- and low- terms. Some are easy to define and some are covered by UK regulation and legislation. Delishops do not police this area but the Buyers will feedback to us, through reviews and through social media. It hurts us and you.

Suggesting new options: Allowed.

Notes to options: In suggesting new FreeFrom and Heath Choices options, please bear in mind they must be:

  • Of value to someone!
  • Clearly definable
  • Demonstrated as true for products to which they are applied
  • Not covered by other filters
  • Not exclusive to any one business
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Lifestyle

OPTIONS: 1% recyclable in most areas, Fairtrade, Halal, Kosher, Meat eating, Mediterranean Diet, Organic, Paleo, Raw Milk, Scandinavian Living, Vegan, Vegetarian

Importance: Moderate to critical

What this attribute achieves: Lifestyle groups consumer according to the lifestyle they follow. They are not equally “hard” choices (Paleo in no way equates to Kosher), but are very important to some groups of people.

Lifestyle gives Buyers and Delishops opportunities to reach out through promotional campaigns to new and existing customers.Methods of production that are Kosher often make no impact on the UK majority for some food products. However, they equally often are not negatively concerned if their apple juice is kosher or halal. If there is no significant cost difference to the vendor, the Buyer may buy kosher or halal products to keep their stock range simple and their appeal broad.

Suggesting new options: Allowed.

Notes to options: There are a near infinite variety of Lifestyle choices. Delishops do not police this area but the Buyers will feedback to us, through reviews and through social media and incorrect labelling of products e.g. halal or kosher will draw heavy criticism. It hurts us and you.

In suggesting new Lifestyle options, please bear in mind they must be:

  • Of value to someone!
  • Clearly definable
  • Can be demonstrated as true for products to which they are applied
  • Not covered by other filters
  • Not exclusive to any one business
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Meat

OPTIONS: Beef, Goat, Lamb & mutton, Pork, Salmon, Mackerel [any other fish species]

Importance: Moderate

What this attribute achieves: The product filter gives a tool to bring together all products from different categories into the same search. For instance, if a chef wanted to do a feature on mackerel, they would be able to look at every mackerel format from fresh to salted to preserved to pate.

Suggesting new options: Allowed.

Notes to options: 

  • Any species or breed is allowable
  • Using e.g. both Beef and Aberdeen Angus is acceptable for inclusion
  • Please do not include cross-breeds due to the near infinite variety of options.

Milk

OPTIONS: Buffalo Milk, Cows Milk, Goats milk, Sheep Milk, Almond Milk, Soya, Coconut Milk

Importance: Moderate

What this attribute achieves: This Attribute Heading is primarily for cheeses and other dairy products, allowing Buyers to filter products by milk source.  The addition of non-dairy milks is to allow for dairy substitutes to be shown.

Suggesting new options: Allowed.

Notes to options: Cheese can only be called cheese by law if it contains dairy milks. While this is usually adhered to, Delishops allows so called milk substitutes to indicate when cheese-like or milk-like products are available.

If the product is mixed milk, please select mixed milk AND the different milks mixed.

In suggesting new Milk options, please bear in mind they must be:

  • Clearly definable
  • Not a brand name
  • A sole and complete ingredient or a milk variant (i.e. not “Low fat Cows Milk”)
  • Demonstrated as true for products to which they are applied
  • Not covered by other filters
  • Not exclusive to any one business
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Mode of Service

OPTIONS: Bar Service, Catering Pack, Deli Counter, Machine or hand slice, Merchandising, Re-package, Retail Pack, Single serving, Table condiments, Take away

Importance: Moderate

What this attribute achieves: Chefs do not want to see retail packed items, as in general they are not cost effective options. Likewise, a hotel looking for single serving butters or jams, or a barman wanting catering tubs of nuts wants to exclude products in non-relevant formats.

Guide to Terms:

  • Bar Service: suitable for a drinks bar in a bar, hotel, restaurant, festival or other drinks service location
  • Catering Pack: suitable for commercial kitchen use
  • Deli Counter: suitable for chilled service from a manned counter, where products require portioning and re-packing for the customer
  • Machine or hand slice: the product requires slicing for use by the deli or kitchen
  • Merchandising: the product is either
    • branded and is intended to support the sale of other products, e.g. a large bowl to serve olives from on a deli counter
    • branded ancillary goods for sale, e.g. branded cheeseboards
  • Re-package: large volume packs which can be broken down for ambient retail sale, e.g. 5KG chilli puffs, sold by a retailer in 200g re- packed format tubs
  • Retail Pack: standard branded packaging for sale retail. This may be chilled, frozen or ambient
  • Single serving: for products that are single use, such as 25g butter packs
  • Table condiments: products for use by cafes and restaurants for use by customers while eating at table, e.g. tomato ketchup in 330ml bottles
  • Take away: products suitable to be sold for takeaway eating, e.g. single pre-wrapped brownie, sausage roll.

Suggesting new options: Allowed.

Notes to options: 

In suggesting new Mode of Service options, please bear in mind they must be:

  • Applicable to a definable Buyer group
  • Demonstrated as true for products to which they are applied
  • Not covered by other filters
  • Not exclusive to any one business
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK.

Occasions and Gifts

OPTIONS: Birthday, Christmas, Easter, Fathers Day, Gift Packaging, Halloween, Mothers Day, Selection Pack, Valentines Day

Importance: Moderate

What this attribute achieves: Most Buyers will have a budget for specific occasions.  This Attribute brings focus to that search. 

COMING SOON: Delishops will be launching a series of campaigns based on events, helping Buyers make good seasonal decisions. Assigning your products to the appropriate event in this Attribute will draw your product into those campaigns.

Suggesting new options: Allowed.

Notes to options:  Delishops supports all events and is open to expanding the available options for marketing purposes. There are many “days”, such as Apple Day or National Chilli Week, which are of value to Buyers to create promotions around.  Delishops encourages adding these events. For products to be attached to an event they must be:

  • Applicable to more than one businesses or brand
  • Demonstrable as true for products to which they are applied
  • Not covered by other filters
  • Consistent with any Trading Standards or other relevant regulation or legislation in the UK
  • Of value to customers or Buyers.

Delishops reserves the right to remove any Attribute classification it deems not appropriate.  Excessive use of seasonality that is tenuous may result in products being de-listed.

Protected Food Names

OPTIONS: PDO: Product of Designation Origin, PGI: Protected Geographical Indication, TSG: Traditional Specialities Guaranteed, UK Heritage Food

Importance: High where relevant.

What this attribute achieves: Protected Food Names is a system under law instituted by the EU to protect heritage foods from being exploited. The most famous is probably Champagne; it can only be made in a certain area, using a certain method using grapes grown in a particular region. Cornish pasties, Melton Mowbray Pork Pies and Parma Ham are all covered by the same legislation.

Notes to options: For Products to get PDO, PGI or TSG designation they must be registered with the EU. 

Delishops has added a UK specific non-legal designation, UK Heritage Status.  This has no legal footprint, and has been added purely and exclusively for businesses to show the heritage of products such as Eccles Cakes and Cheshire Cheese. Delishops is sole arbiter of whether a product is suitable for Delishops UK Heritage Food status.

Suggesting new options: Not Allowed.

Not in Supermarkets

OPTIONS:

  • Not in Ocado
  • Not in the top 9 supermarkets (Tesco; Sainsburys; Asda; Morrisons; Aldi; Co-op; Lidl; Waitrose; Iceland),
  • Only in Waitrose.

Importance: Valuable

What this attribute achieves: Buyers need their products to draw footfall, and products in supermarkets do not do that. Plus comparative sales prices can be unflattering to independents with less negotiating power.  Consequently many Buyers will not stock products that are in the multiples. At the very least they want to be aware of it. 

Suggesting new options: Not allowed.

Notes to options: The options are the most common Buyers’ concerns. 

Standards and Certifications

OPTIONS: BRC, Guild of Fine Food Charcuterie Code of Practice, Marine Stewardship Council approved, SALSA, Specialist Cheesemakers Association Code of Practice

Importance: Very important to some Buyers

What this attribute achieves: There are some Buyers for whom SALSA or BRC (or similar) are essential assurances for stocking a product. With perceived higher risk products such as charcuterie, Buyers will use the Guild of Fine Food Code of Practice as assurance the producer knows what he is talking about.  For certifications for consumer facing, such as Marine Stewardship Council accreditation. 

If you have certification as a business or against specific products, it is valuable to display them. 

COMING SOON: You will be able to provide links to awarding bodies to prove your Standard or Certification achieved.

Suggesting new options: Allowed. Please submit your request to the Delishops team.

Notes to options: You must be able to prove your certification on request, and awarding bodies must be recognised by Delishops.  Delishops reserves the right to decide on the credibility of awarding bodies.

Stockists

OPTIONS: Aldi, Amazon, Asda, Booker, Booths, Budgens, Coop, Harrods, Harvey Nichols, Lidl, Morrisons, Nisa, Ocado, Sainsburys, Selfridges, Spar, Tesco, Waitrose

Importance: Valuable

What this attribute achieves: Well known Buyers can influence other Buyers to stock your goods.  If you are stocked by Selfridges, shout about it here.

You are not required to say who stocks your products, and some retailers will actively avoid products stocked by supermarkets for example.  Equally, a listing a multiple demonstrates consumer demand and gives audited production safety assurance.

Delishops believes sharing information about all products helps Buyers make informed decisions and improves sales.

Suggesting new options: Allowed.

Notes to options:

Stockists should be

  • High profile.  We can’t list every stockist here
  • A current stockist.  Please keep your Delishops records up to date.
  • Of any kind: well know chefs, plant nurseries, markets or festivals, pub chains, convenience stores.

Please contact Delishops for us to add important people you sell to.

COMING SOON: you will be able to get your customer to Follow you on Delishops and Like your products. 

Storage

OPTIONS: Ambient, Chill overnight, Chill when opened in shop or restaurant, Chilled, Fresh, Frozen

Importance: Very important

What this attribute achieves: Buyers will know how to store your products on their premises, before and after opening.  This is crucial for Retailers.

Suggesting new options: Not allowed.

Notes to options:

  • Ambient: products which can be stored and displayed at room temperature
  • Chill when opened in shop or restaurant: products which are ambient storage prior to opening, but need chilling once opened.
  • Chilled: Products delivered chilled and requiring chilling by the Buyer during storage and resale, e.g. cheese
  • Delivered frozen for defrosting: the product is frozen for delivery.  The Buyer may defrost and if appropriate bake off before sale
  • Delivered and sold frozen: the product is frozen for delivery, and can be sold frozen

Wholesalers

OPTIONS: Cress, Hider, Harvey & Brockless, Rowcliffes, HF Chocolates, Fine Food Angel, Great British Website, Cotswold, Holleys, Diverse, Suma, Goodness, Infinity, Glencarse, Creme d’Or, Route2

Importance: Valuable

What this attribute achieves: You can show where your products can be bought by Buyers.  They may prefer to use a wholesaler with whom they have an existing relationship for small orders.

Suggesting new options: Allowed.

Notes to options: Select all the wholesalers you use.

You can request any wholesaler you use, local or national. 

Updated on 7th June 2019

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